31/10/2011 G+I – Log:

Today I gained some valuable information about design boards and also came up with a few ideas for my logo designs.

I learnt that design boards are used to express a combination of ideas. The design board should be filled with all the experiments I make and also any fonts, colours and pictures I want to use for a final design. I should also use the design board to support why I have chosen certain elements.

By using what I have learnt today, I can see how a design board can be very useful. I can combine all of my experiments and ideas into one place which I can refer to at anytime. Not only that but I helps me gather ideas for a final design for the Graphics and Interactive Media assignment. This skill/technique can be transfered throughout all of my creative lessons and experiences during the course. The reason I say this is because all of my courses have some sort of creative side, where a design board can be created and used.

I have not done much research into design boards and I have not yet created my own so I cannot comment on success or even compare design boards.

Because of what was said above, I cannot comment on any improvements that can be made.

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10/10/2011 G+I – Log:

Today I went around the college taking pictures of objects that resemble art, design and media. The objects were to be used to create logos using only images.

I learnt today that a simple image can represent an entire company. An example of this is the 5 towns logo which is made up of 5 circles with different colours . The logo itself is not immediately obvious but as soon as you know what it means it becomes a symbol of the company. I also learnt that two in one logos are good also, such as an image inside text. Researching for inspiration is also good as you can gain ideas from research. Types of research include primary, which is real research such as the pictures I took. Secondary research are things found in books and the Internet, so in other words gathering existing products. I also learnt that there are a number of different puns in logo design, the word pun, visual pun and rebus. There are a number of questions asked throughout the session that I will answer now. These questions/answers reflect what I have learnt.

  1. When to use feathering? I use feathering when cutting out a real life image. Because a real life image is hard to cut out, I notice that you get sharp lines and it never becomes perfect. Therefore feathering would help to soften these edges and makes for a better picture.
  2. When it will not be good to use selection tool? From experience during my lesson I cannot see where it would not be good to use selection tools to create objects for logos. Selection tools are great for taking parts of images apart and using them to create objects.
  3. How does creating custom shapes help make logo making easier? Creating a number of custom shapes using the pen tool means that these shapes can be saved and therefore used whenever they are needed. This also means that I would not have to create them over and over again.
  4. What file type is the best to use? There are two file types that I consider to be good. The first of which is the PSD format. This is good because you can save it as an unflatterned image so you can go back and edit it. JPEG is great also as you do not lose much quality during saving. You also get the choice to choose how much compression you want and this method could also reduce quality and file size.

The importance to what I have learnt today is to again give me more techniques to use when creating logos. Eventually there will be a set of techniques that I find really useful and that work well together. All of what I have learnt today can be related to my own logo designs for the project brief.

Today I created a few objects that I could possibly use in logos. I originally used to the selection tool to try and get the best results however, decided to use the pen tool instead because it allows much more precision. The picture below is what I have done in todays lesson. The original images were live photos that had been cut out using the pen tool and then a colour overlay so that it looks like a custom shape. I particularly like the black image because it feel kind of 3D and the number of box shapes look good. I do not like the gray shape, it looks like there is too much going on. The reason I used to pen tool for both of these is because I can be a lot more precise when cutting out certain parts of images.

Even though my experiments went well I think I should stick to simple shapes. I say this because simple shapes can be effective without confusing the viewer. Simple images also do not draw too much attention to them. When I experiment more with custom shape making and simple shape making for logos then I will stick to just using simple shapes and images.

03/10/2011 G+I – Log:

Today I continued with creating logos, by only using letters and words by playing around with typography. As well as this, I went through answering some questions about logos in general. Some of these questions well appear here.

Today I learnt a great deal about using typography in logos, or to be more accurate, only using typography in logos. I learnt that a logo can look professional even if it just includes letters. For each task I produced today, some questions came with them, I will answer these here as it reflects what I learnt.

  • Does it look better in serif or san-serif typeface? In terms of the college art, design and meadia logo, san serif is the better option. I say this because san serif is a lot smother without the extra tails and so on at the end of some letters that serif has. Art design and media (ADM) sounds like a fun sort of course so the logo should be fun and arty. That is why san serif is better than serif because serif looks looks like a more serious font.
  • What variants worked well best? During the tasks that I have done today, I learnt that using all lowercase letter works better for this particular logo than all uppercase or a mixture. I did try a number of different variants such as initials in all uppercase which worked and then the whole worlds all in lowercase which also worked. Below is an example of the different variants I have tried that worked well.

    The picture above is evidence of what I have learnt by using different techniques to create a logo based on typography. I learnt and implemented such techniques like changing letter spacing and monograms. Other than learning all this I also learnt how to create my own font by making amendments to an existing font. This can done by using photoshop and illustrator. There are a number of other questions based around each task. I have covered everything I have learnt in this part of the log and included a couple of general questions.

    The point to learning all of this is to show that a professional and simple logo can be created by only using typography. Not only that but it was good to know all the different techniques to typography because this will help create my own unique style when creating the final designs for the art, design and media department logo.

    The logos I created today went really well. I especially liked playing around with the letter spacing which helps me create unique logos. A couple of these examples are in the above picture. I also liked playing around with monograph logos, monograph logos are logos that have letter attached to make other letters. Some of these examples are also in the picture above. There are plenty of logos that use the same method for unique and simplistic typography designs. For example see the image to the right; This example is from pp108-109 – Ambrose, G., & Harris, P., 2010, Design Thinking, Ava Press, London.

    Something that did not go so well was creating my own font. I couldn’t come up with many creative ideas, this may be because of the program I was using. therefore, next time I create my own font I think it might be worth while to watch some tutorials and experiment within the program too. I would also like to experiment with more colors in the logos as well as a few different fonts.

26/09/2011 G+I – Log:

Today in graphics and interactive lesson I went through the assignment brief for this unit. Not only that but I also started some of the tasks that will either contribute to the overall coursework, or help me prepare.

Today I learnt that the assignment asks for an entire branding and web presence for a company. The company is actually the art-design media section of Chichester college. This project covers the whole year so I have quite some time to do it. I also learnt what a logo is, why they are used and what makes a good logo. For example, a logo is created using a combination of images, text and typography. The logo is associated with the business and should be eye catching and simple to those who see it. This makes it easier for people to associate the logo with that particular company.

The general point to learning all this was to help me throughout my project. For example, knowing what goes into a logo can prove to be very helpful. I will need to create my own logo and knowing that a simple combination or images and letter could mean make or break for marketing a business. Most people already know what a logo is, but they don’t know what actually goes into a logo and what effect it has on people. I learnt this today, and it will be very helpful to know the effect logos have on people.

I got give the task of creating 5 different logo designs for my project. I created three logos in class and the rest at home (will continue to tomorrows log). The first logo I created was not very good, too much was going on and I could see it would not easily resemble a business. The second logo I designed worked a little better, I used only a few letters and tweaked them a bit. This was a lot more simplistic. The final design I did in class seemed to be a cross between the two. A lot of other people around the class used a similar method to what I had used in the second design and it worked out well for them too. The only thing that went wrong during these designs was that the first design I created was quite bad. To correct this I had to strip my design right down and make it more simply, which led to design 2 and 3. Both design 2 and 3 lead more towards a solutions to the failed design 1.

Next time I do designs for branding such as logos and so on, I think I should take a hard look into the elements of a real design. In this case its logos, logos need to be simple and effective. As stated above, my first design was not very good, so to correct this next time I should keep in mind the keep target for the logo and do I really need anything more than simple image or text. Maybe taking a step back from the screen and seeing it from different angles will help with this.