Media, Creative Writing and Analysis Phrase Definitions:

Anchorage:

Reserved for anchorage

Source: Link

Analyze vs Evaluate:

Analyzing is simply breaking down something into separate parts. This something could be anything, a problem or a project for example. An analysis does not need an overall evaluation, however, each individual part of the analysis may have its own evaluation. For example, there could be a number of causes for a problem and the evaluation could come at the end of one of those causes. Evaluating is more to do with seeing how good something is or isn’t. For example, someone may have built a program or website and an evaluation is needed to see if the program or website is working correctly. This is normally done through a series of tests on each element of the program/website. The outcome of each test has its own evaluation but at the end of testing, and overall evaluation is given. There is no way to say which is the better method, in fact both methods would normally be used during a project. The main difference between both these methods is placement of evaluation. Analyzing can be done with no evaluation but the evaluation method obviously does. As i said above, both of these methods would generally be used together, analyzing will come first and then evaluation.

Source: Own Knowledge

Audience:

An audience is simply a group of people that have gone to an event. Most of these events are media related such as festivals, concerts, live TV filming, cinema movies and so on. The audience are the people who witness these events.

Source: Own Knowledge

Balance/Impartiality vs. Bias:

Impartiality is the idea that arguments and justice should be based on facts and proper thinking. Bias on the other hand is pretty much the opposite. Bias is the idea of people bending the reality and thinking using their own logic with a complete disregard for factual evidence. In an argument and impartial person will weight up the facts and evidence before they pick a side. A bias person will think outside the box as it were, by ignoring evidence and try to think about the argument based on their own thoughts. The difference between this two type of viewing methods is pretty obvious. Impartial will remain a neutral person until they have all the facts, whereas, bias will completely disregard facts for their own thoughts and views.

Source: Own Knowledge

Cliffhanger:

A cliffhanger is a word used in TV, film and cinema. A cliffhanger is at the end of a production, where the story is normally very gripping throughout, but right at the end there is some sort of a twist. Now this is probably the most annoying and brilliant thing to come into television. A cliffhanger is used mainly to draw more people into the next episode of a show. Some tv and movie directors are very good at setting cliff hangers.

Source: Own Knowledge

Closure:

Reserved for closure

Source: Link

Conditioning:

Reserved for conditioning

Source: Link

Viral Marketing:

Viral marketing is promoting a brand, business, company or idea using known social networking sites like Facebook and Twitter. Many businesses now do this as a form of marketing and it have proven to work. The type of media used for viral marketing can be things like e-posters, e-book, podcasts, games, software and videos.

Source: Own Knowledge
Source: http://en.wikipedia.org/wiki/Viral_marketing

Stimulus and Response:

Reserved for stimulus and response

Source: Link

Censorship:

Censorship is the suppressions of speech, actions, media and communication that may be seen as harmful or against the law. Censorship is normally complete removable of the harmful ‘material’, beeped out speech or a black censor strip.

Source: http://en.wikipedia.org/wiki/Censorship
Source: Own Knowledge

Distribution:

Reserved for distribution

Source: Link

Time Management:

Time management is allocating appropriate time to certain tasks and activities. Time management is normally put in place during projects and so on. The way time management is usually recorded is through careful planning where time, start dates and end dates are laid out. The benefit of correct time management is so that you leave enough time to complete certain tasks and so you complete the overall project with time to spare to go over what you have already done. Its best to do this for any project but especially ones where you have a particularly tight deadline.

Source: Own Knowledge

Modernism vs. Post­modernism:

Reserved for Modernism vs. Post­modernism

Source: Link

Convention:

A convention is a large gathering of people who have a common interest. Most conventions have a single theme and attract people who have an interest in that theme. At most conventions especially media based ones, there are a large amount of demos.

Source: Own Knowledge

Decoding:

Decoding is converting symbols into information. The opposite of this is encoding which is converting information into symbols so it can be easily communicated between other people. A good example of this the sending and receiving of Morse Code. Someone would send Morse code symbols to another person, when the other person has this Morse code, they have to decode it. This is known as decoding because the person who receives this Morse code will need to convert the symbols into information.

Source: http://en.wikipedia.org/wiki/Encoding
Source: Own Knowledge

Demographics:

Reserved for demographics

Source: Link

Emotional Appeal:

Reserved for emotional appeal

Source: Link

Genre:

Genre is the type of music, video, film and so on. By type I do not mean file type, I mean comedy, horror, action, adventure and so on. All videos and films will have a genre fitting under on or more of the categories I have mentioned. Music still have a genre but they have completely different names, such as HipHop, Rap, Dance and so on. Genre is mentioned on the promotion of a film and each genre has its own target audience that draws them to go and watch the film.

Source: Own Knowledge

Hooks:

Reserved for hooks

Source: Link

Identify:

Identify simply means taking notice and analyzing the elements or characteristics of an object or person. Identify also means to explain what you have analyzed.

Source: Own Knowledge

Methodologies:

Methodologies are documents processes for managing projects. Methodologies contain techniques, tools and procedures used to store, analyze and present information. (May need better description)

Source: http://en.wikipedia.org/wiki/Methodologies

Binary Opposition:

Reserved for binary opposition. (Found source, but do not understand it)

Source: http://en.wikipedia.org/wiki/Binary_opposition

Subliminal:

Subliminal or subliminal messaging is when certain types of media have a hidden message inside. For example, a picture or very small clip would be played very quickly in-between a TV show or video. In audio, subliminal messages can appear during the playing of a song, or even when the song is played backwards. Subliminal messages in videos can also appear openly in a video. These messages are meant to be kept hidden from human perception but register in a humans subconscious. An example of subliminal audio messages is in some of Tupac Shakur’s songs. After the rappers death, subliminal messages where found in some of his audio, when it is played backwards you can clearly hear the words ‘Yes, I’m alive’. There was also a lot of speculation about subliminal messages in many of the Disney films. See sources below for evidence. Another way to describe subliminal is the fact that something has entered you brain’s subconscious below your perception threshold.

Source: Own Knowledge
Tupac Subliminal Message
Disney Subliminal Messages
Disney Subliminal Messages 2

Product Placement:

Product placement is where good or services are advertised other means and not the traditional ways of advertising through TV shows, news shows, movies and videos. (possible wrong definition)

Source: http://en.wikipedia.org/wiki/Product_placement

Harvard APA-Author/Date System:

Reserved for Harvard APA-Author/Date System. (read the chi online ppt and didn’t understand)

Source: Link

Feedback:

Feedback is someone giving their own view on something. It is similar to evaluation, someone will test out and give their own view/evaluation on something like an object, program, project, website and so on. Feedback is usually given in verbal form but can also be done in written for. Written feedback is normally stored and is part of the testing phase of a project.

Source: Own Knowledge

Suspension of Disbelief:

Reserved for suspension of disbelief

Source: Link

Mass Media:

Mass media is the collection of media technology including, Internet, videos, films, music, newspapers and radio. All of these are in reference to mass communication and the companies and businesses that control these mass medias and communications.

Source: http://en.wikipedia.org/wiki/Mass_media

Narrative:

Narrative is a sequence of events told as a story. For example, a movie may have whats called a narrator. The narrator will explain the story of the movie as the movie is playing. It is also used in television for such programs as documentaries and game shows. There is usually a voice over to recap the events of the show.

Source: http://en.wikipedia.org/wiki/Narrative
Source: Own Knowledge

Production Value:

Production value is how much a production cost to make or how much it will cost to make. (possible definition)

Source: Own Knowledge

Representation:

Reserved for representation

Source: Link

Repetition, Alliteration, Rhyme, Rhythm:

Repetition, alliteration, rhyme and rhythm all have the same similar meaning. Actually they can be split into two groups, first group is repetition and alliteration. Repetition is the repeat of words in certain text such as poetry. Alliteration is repeat of sounds that appear in every word of a poem. An example of alliteration is ‘love, little, lazy, laundry’. The second group is rhyme and rhythm. Rhyming is where words in a song or poem sound very similar, such as ‘tool” and ‘cool’. Rhythm is the smooth movement of a dance or the smooth sound of music, music with rhyming words or repetition helps with rhythm.

Source: Own Knowledge

Scope:

The word scope has a number of different definitions. The one the refers to this course is the scope of a project. Scoping out a project is in the planning stage. Scoping is where you have to anticipate any potentials problems the project could bring up. Not only that but scoping the project will give you an idea of what sorts of tools you are going to need, how long it will take you complete certain task and any special requirements that are needed to help complete the task.

Source: Own Knowledge

Codes:

Codes also have a number of different definitions. The one I think refers to the course the most is codes used to build programs, games, flash animations and 3D animations. Codes could also refer to information being converted to other forms likes symbols. An example of this is Morse code.

Source: Own Knowledge

Denotation and Connotation:

Reserved for Denotation and Connotation

Source: Link

Ownership:

Ownership has a pretty obvious meaning. Ownership is where a person, company or business owns an object, service or brand. Ownership of media products is normally covered by a copyright law that states that the particular media cannot be illegally copied or claimed by anyone else. Normal ownership in everyday life is if someone buys an item of clothing from a shop. The item will be theirs, there is no law that legally states that it is theirs but in the normal world, when a person buys something them self, they own it.

Source: Own Knowledge

IPCC:

Reserved for IPCC

Source: Link

OFCOM:

OFCOM stands for office of communications. OFCOM was established by the Office of Communications Act and grands the approval of telecommunications and broadcasting.

Source: http://en.wikipedia.org/wiki/OFCOM

Research Strategies:

Reserved for research strategies

Source: Link

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